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Friday, October 29, 2010

Elite London signs Matvey Lykov


And in friggin' awesome news of the week, Matvey Lykov has just signed with Elite London! Based in Paris and New York, Matvey - who's originally from St Petersburg - launched his career three years ago and shot the Jil Sander campaign for spring/summer 2008 (the legendary marble print collection) as one of his first jobs. It catapulted him into top boy stardom. Today, Matvey's one of the most recognisable and sought-after faces in the industry - this season alone he graces the H&M Divided and Wooyoungmi campaigns - and now a part of the ever-expanding Elite London men's board. Welcome on board, Matvey!

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