LONDON LOVE FASHION: Rise of Eco Fashion

Wednesday, September 7, 2011

Rise of Eco Fashion

These were the infamous words of the character Mugatu played by Will Ferrell, in the critically acclaimed Hollywood film Zoolander (2001). Initially intended to mock the fashion industry and the rise of celebrity culture, it is rather ironic that this satirical play on recyclable fashion had only prophesised one the fundamental concepts in the fashion of the 21st century.

“Derelicte” displayed a fashion line based on this homeless-chic concept of manufacturing fashionable designs simply out of the comfort of your own home; using kitchen utensils, bin liners, and cardboard boxes juxtaposed with highly overpriced couture dresses of the likes of Versace and Oscar de la Renta.